Another startup, Social Capital, is using the service to support HR departments in profiling job applicants based on their timelines in social media; tweets, photos, videos, warts and all.
Wir werden 5 Jahre und wollen das natürlich mit euch #feiern!
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Next year we'll be doing the ritual by text message so there is less of a chance of actual emotional connection.
There's no need to get all touchy-feely just because it's a holiday.